We help product companies grow by combining commercial strategy, business development, and sales enablement with research and expert insight.

Selected work

Built to make a difference.

Explore the strategy, buyer outreach, and sales tools behind these products.

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Conceptual EA1x edge AI chip on a dark circuit board, with a custom orange-accented symbol

Edge AI technology company

Commercial focus
US market entry for edge AI technology.
Our work
We clarified where to focus, built the commercial story and sales tools, and supported US business development.
Metria IH1 wearable lifestyle assessment sensor

Vancive Medical Technologies

Commercial focus
Bringing a wearable sensor to multiple markets.
Our work
We diagnosed the commercial challenge, shaped the strategy and positioning, and connected the website, sales materials, training, and business development.
Air Cushion Footwear insoles with patterned fabric tops and yellow cushioning against a clean white studio background

KIM N YOUNG

Commercial focus
A US market approach for footwear technology.
Our work
We shaped the market strategy, positioning, and brand, then developed the website, sales materials, and trade-show support alongside business development.
NEBULAE I insufflation system and NEBULAE SRS smoke removal system photographed together against a clean white studio background

Northgate Technologies

Commercial focus
Commercializing robotic surgery support systems.
Our work
We connected strategy and positioning with brand, websites, and sales tools, then supported training and business development.
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Who it’s for

A commercial challenge.

01 / Launch

Bring your product
to the right buyers.

Identify priority markets and customers, shape a route to market, and open relevant buyer or partner conversations.

02 / Relaunch

Your product has evolved.
Give it a fresh commercial direction.

Clarify the next opportunity, refine your positioning, and focus business development on the markets and customers that fit.

03 / Enable sales

Help your team turn
product value into sales.

Give your team the story, sales materials, training, and process to explain your value and move buyer conversations forward.